Explode your Revenues, Slash your Marketing Costs and Add Huge Profits to your Bottom Line

 

Dear Business Owner,

If you're looking to explode your revenues, slash your marketing costs and add huge profits to your bottom line - read on...

Over the past four years I have worked with my private consulting clients bringing huge revenue and profit increases to their businesses, producing them hundreds of thousands to millions of dollars in additional revenue. These companies have paid me thousands to tens of thousands of dollars per month because of this massive revenue growth and the tremendous impact to their bottom line.

I have consistently thought about a way that would enable more companies to profit from my strategies - Now I've developed such a program, it's called the “Virtual Marketing Strategist”

Now, you can achieve the same massive results at a fraction of the cost...

I have engineered a one of a kind program that is specifically focused on delivering the exact same results for you. This new, personalized program will bring instant, immediate financial jackpots to your business, bank account, bottom line and future income. Period!

You’ll get to take advantage of marketing strategies and tactics, that I have created for my private consulting clients, producing them hundreds of thousands to millions of dollars in additional revenue.

Here’s what we’ll do:

Step 1 - Establish where you are now

Step 2 - Establish where you want to go

Step 3 - Review, strategize and optimize  your marketing

Step 4 - Review, strategize and optimize your sales process

 


 

Complete your details above and then read on...
 

Virtual Marketing Strategist

 

Outcome: To reach and exceed your goals with the following steps:

  1. Increase the number of qualified leads per dollars spent (reducing cost per lead)
  2. Increase the number of appointments presented from leads generated
  3. Increase the conversion rate of appointments to sales
  4. Increase the average order value
  5. Increase the revenue per appointment

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“We hired Alan in July to help us with our marketing; from month one our business grew and our marketing costs reduced. After 6 months our sales had grown by an average of 20% each month, and even more significantly we had slashed our marketing costs by an average of 42%, dropping a significant amount of money to our bottom line.

Alan reduced our cost per appointment - increased our revenue per appointment - helped increased our close rate - and with his scripts, training and accountability the monthly volume in our Rehash Department grew by 244%."

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Outlined below are the areas I can influence to immediately help generate more leads, appointments, revenue and profits.

Step 1 - Establish where you are now

Measure all marketing sources and salespeople using key data to optimize all aspects of your business

Step 2 - Establish  where you want to go

Develop a revenue model; create a marketing budget and prioritize an order for marketing optimization.

Step 3 - Review and Optimize your Marketing

Review all current marketing activities and materials, then optimize each area of lead generation to gain maximum return for the marketing dollars spent. Synergizing all areas of marketing with common message and aligning sales with the same consistent message - compounding results.

Create Master Marketing and Sales Strategy

Website Strategy - Redesign using proven direct response format, to include the following

Redesign site - Drive Traffic - Capture Leads - Nurture and Convert Leads to Appointments

  • Clear concise, benefit driven web pages with call to action driving homeowners to an online lead capture system.
  • Online lead capture for Information Requests, Appointment Requests to build a database.
  • Database with the ability to, call, mail and email on a continuous basis, converting leads to appointments.
  • Create a series of text and audio messages (auto responders) to move new inquiries through the marketing funnel, establishing relationships for ongoing marketing campaigns within the lead base. Plus ongoing email marketing campaigns
  • Online brochures (for each product) electronically delivered to information requests
  • Arrange for the website to be listed with local search engines, formatted to attract leads for FREE (Local Google, Yahoo, MSN, Kudzu, etc)
  • Arrange and format - Pay per Click marketing via Google Yahoo etc - using unique proprietary system that constantly optimizes every dollar spent
  • Optimize offline marketing to increase your visitor traffic and increase the number of leads from all of your marketing dollars.

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"With your direction our sales in one year have increased over 128%. You have also helped create an internet site that is easy for our customers to purchase our array of many products"

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Direct Mail

  • Review and optimize any current direct mail programs - define target audience (Best Buyer Strategy), design layout, headlines, benefits, testimonials, and call to action
  • Create campaigns to consistently mail existing database of:
    1. Leads
    2. Appointments - cancelled
    3. Appointments presented but not Sold
    4. Existing clients database  
  • Create calling scripts for each campaign
  • Press Releases
  • Check Mailers

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"In December when most other companies were really struggling for leads and sales, Alan created an amazing direct mail campaign that brought us a huge month, increasing our revenue nearly 50% over our previous monthly average.”

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Shows/Events

  • Review most cost effective shows - develop strategies for producing more and higher quality leads per show.

Call Center

  • Restructure, train and implement scripts, procedures and reporting with booking staff, review and restructure (if necessary) pay plan, hour’s etc, review and optimize recruiting plan. Pre positioning package and appointment confirmation emails

Referral Programs

  • Create or restructure referral program

Paid Affiliate Programs

  • Review and add or subtract various pay per lead programs

Television/Radio

  • Review and optimize current ads - define target audience (Best Buyer Strategy), design layout, headlines, benefits, testimonials, and call to action

Print Ads

  • Review and optimize any current print ads - define target audience (Best Buyer Strategy), design layout, headlines, benefits, testimonials, and call to action

Step 4 - Review and Optimize your Sales Process

Create higher revenue and more profitable business through greater conversion, larger orders and sales people that perform optimally producing more money for them and your company.

  • Restructure Rehash system to capture maximum revenue per lead and to ensure that all aspects of presentation are being covered in the home
  • Review and structure consistent recruiting program for new salespeople
  • Review and restructure presentation
  • Restructure, train and implement structured presentations, procedures and reporting, including a structured finance presentation and closing
  • Recruiting plan for Sales Reps

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"After 6 months our sales had grown by an average of 20% each month ...with his scripts, training and accountability the monthly volume in our Rehash Department grew by 244%."

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I invite you to spend thirty minutes with me privately on the phone, in confidence, brainstorming and analyzing your business' biggest immediate overlooked financial opportunities. I’m willing to bet my time that in the course of this private and probing one-on-one discovery session, we will uncover for you an almost immediate financial jackpot. The best part is there's absolutely no cost to you for this initial session.

If your business would benefit from up to a 60% + increase in revenue in the next 60 – 90 days, contact me at 858 729 0100 or email alan@strategicmarketingedge.com

Sincerely,

Alan McKenna

(858) 729 0100

PS Call or email me today and let’s uncover an immediate financial jackpot. This initial session costs you nothing and can benefit you enormously. With my no risk guarantee and complimentary consultation, the only real question is - What might it cost you if you don’t call?